In this masterclass we went through all things analytics and why they're so important for your business. We covered:

Google Analytics
I'll be simplifying Google Analytics and telling you what you can find, and where. Also including the parts that you don't need to know about

Google Search Console
I'll also be taking you through an alternative analytics platform that ONLY shows organic information.

Monthly Checks and Creating an Action Plan
I'll take you through the checks I do monthly and how to turn that information into a content plan.

You’ll come away from this workshop having had all that jargon simplified, and knowing what your analytics mean for your website. 

This masterclass is all about the wonders of Local Search. There’s a whole load to cover, along with some practical steps that you can work on while we’re there! So what did we cover?

Google My Business
A beast in and of itself, with so many ways to optimise your page to get the best results possible. 

Directories and Local Citations
There are hundreds of other local citation sites other than GMB, and you can use a lot of the same principles on them.

Your Website
How you can optimise your website for local searches and queries

You’ll come away from this workshop with loads of ideas for how to optimise your website and GMB profile for local searches and a demystification of Local SEO. 

This masterclass is all about the wonders of blogging and how it can benefit your business! So what did we cover?

Why you should be blogging
I'll be taking you through the importance of blogging, and how it can help your business in the long run.

Planning out your blog posts
There are some great tools out there to help you brainstorm blog ideas and get your target keywords lined up

Writing your blog posts
I'll take you through my blog writing checklist to make your content a search engine's dream.

You’ll come away from this workshop with loads of ideas for blog posts to write and the knowledge on how to make them as SEO-friendly as possible.